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mai 30, 2023 @ 9:00 am - 5:00 pm CEST


Museums do essential work for the community in collecting, preserving and transmitting cultural heritage. Their resources are assured by the material and financial support of the public authorities, as well as by the generosity of patrons and societies of friends of museums.

Despite the generous support of these contributors, museums, like many institutions of public utility, are faced with the challenge of financial sustainability. This involves retaining current patrons and partners, as well as acquiring new private support to complement public funding. By understanding the main steps of the fundraising cycle and through case studies, participants in this participatory workshop will identify the best actions, techniques, tools and communication materials needed to optimize and expand their fundraising strategies with different segments of private donors.

To define concrete actions that will allow you to retain your current patrons and donors and to acquire new private supporters for your museum and your specific projects.

Abena Lauber, founder a.Community, +41 79 949 60 20 Contact
Sylvia Nyamekye, communication specialist, a.Community consultant Contact

This course is aimed at people working in the cultural sector, in particular in Swiss museums, who are responsible for defining and carrying out fundraising activities for private donors.

One-day course
Tuesday, May 30, 2023, Geneva, Museum of Art and History, GamMAH building

09.00 h : Welcome with coffee and croissants
09.30 h : Welcome and introduction
Laura Zani, Head of Patronage and International Relations, MAH
09.35 h : Presentations and icebreaker
09.50 h: Fundraising: Context, challenges and learning from COVID-19
10.30 h : Donor Segments : Characteristics, Strengths and Return on Investment
11.00 a.m.: 7 Stages of the Fundraising Cycle: Actions, Techniques, Tools and Communication
12.00 p.m.: Key Performance Indicators (KPI): Measuring the effectiveness of your actions
12.20 pm: Lunch, Le Barocco restaurant, MAH
1.40 pm: Loyalty workshop: Strategy and communication of impact
2.30 pm: Case study: Definition and group work
3.30 pm: Coffee break
3.50 pm: Case study: Presentation & feedback
16.50 h : Conclusion
17.00 h : End of the course

CHF 330.00
CHF 270.00 for other participants from the same institution

Reduced rate for ICOM members / for employees of an AMS member institution :
CHF 270.00
CHF 240.00 for other participants from the same institution

Price per person incl. documentation.

The course will provide theoretical and strategic learning. While this input is valuable, the course is also a forum for museum professionals to learn from each other’s best practices. In this way, they can co-create solutions to current challenges and future opportunities.

We recommend that participants bring a laptop computer with their fundraising and communication materials to refer to during the course. Participants will be provided with the necessary note-taking materials. The course outline and support materials will be emailed to participants after the course.

The course still has spaces available if the « Register » button below is active.
Once you have registered, you may withdraw from the course at no charge until May 1, 2023.

Program subject to change.


Date :
mai 30, 2023
Heure :
9:00 am - 5:00 pm CEST
Prix :


International Council of Museums (ICOM) Suisse


Genève, Musée d’art et d’histoire, bâtiment GamMAH
Prom. du Pin 5
Genève, Genève 1204
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+41(0)22 418 26 00