8 key steps to create your fundraising strategy by a.Community
Developing a fundraising strategy is an important step in achieving financial sustainability. Many organisations begin their fundraising activities organically, without a long-term outlook. Often it is due to a combination of several factors such as urgency to secure funds, lack of tools and in-house expertise or lack of time or human resources available to dedicate time to planning these activities. A few basic simple steps listed below can help formulate a strategy that will guide your fundraising activities.:
*(If you already have fundraising activities beginning with 1) reviewing your current fundraising processes and the results of past campaigns, 2) decide what you will improve, stop, or continue doing).
While developing a fundraising strategy is essential, involving key functions of the organisation in the formulation and implementation of the strategy is important for long-term fundraising effectiveness.
a.Community collaborates with em4.org who have conceived an online assessment tool that examines 10 domains of activity within a social impact organisation (SIO) that have a deep impact on its long-term financial sustainability. This tool provides insight into what is working and sheds light on areas that require an investment of time, money or other resources.
If you want to know more about the assessment or formulating your strategy, contact us! firstname.lastname@example.org
by Abena Lauber
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